Mobile Advertising
THE GOOGLE INVESTOR: Analysts Still Hoping For Huge Mobile Search Score (Keep Dreaming)
But $2-$3 billion revenue potential over the next few years just isn't that much.
Read »Here Is Why Google Will Win The Battle With Apple For Mobile Ad Dominance
There is a lot of hype around Apple and its iAd application strategy, but checks made with industry executives indicate Google is much better positioned to win the mobile advertising battle.
Read »Chase Paid About $1 Million For Sponsoring The New York Times iPad App
A pretty decent buy, but unless audience grows significantly, this won't save the media industry.
Read »Large Brands Experimenting With Location-Based Mobile Advertising
Mobile agencies and publishers are using location-based targeting and data to carve out a larger piece of the digital buy.
Read »Google Still Dominant In Mobile Search Despite Yahoo-Microsoft Distribution Deals
And mobile ads are still a smaller near-term opportunity than most people think.
Read »Bernstein Agrees: Mobile Ad Opportunity Is Smaller Than You Think
Mobile ads will also be dominated by Google and Yahoo, not mobile startups.
Read »Bad News For Mobile Ad Market: Consumers Hate Mobile Ads
Conversations at AdWeek support our thesis that the mobile ad market is over-hyped and will remain small for years.
Read »Mobile Ad Market Is Frothy, But Will Remain Relatively Small In the Near-Term
Lots of activity and excitement in the space, but advertisers are taking their time wading into the waters.
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