Mobile Advertising

Google Still Dominant In Mobile Search Despite Yahoo-Microsoft Distribution Deals

And mobile ads are still a smaller near-term opportunity than most people think.

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Bernstein Agrees: Mobile Ad Opportunity Is Smaller Than You Think

Mobile ads will also be dominated by Google and Yahoo, not mobile startups.

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Bad News For Mobile Ad Market: Consumers Hate Mobile Ads

Conversations at AdWeek support our thesis that the mobile ad market is over-hyped and will remain small for years.

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Mobile Ad Market Is Frothy, But Will Remain Relatively Small In the Near-Term

Lots of activity and excitement in the space, but advertisers are taking their time wading into the waters.

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