Online Advertising
"Smart Ads" Driving Yahoo Behavioral Targeting Campaigns
A step in the right direction to gaining display share, but not quite there yet.
Read »Display CPMs Still Down Big, But Sequential Growth Encouraging
Continued firming in the ad market, but display CPMs still well below recent highs.
Read »Local Online SEM Agencies Still Battling Massive Churn Rates
Churn will need to decrease significantly if local SEM agencies are going to see healthy profits.
Read »Early Newspaper Paywall Results Suggest That The New York Times' Plan Is Doomed
Paywalls work for papers in small markets with little competition. Otherwise, they're a disaster.
Read »Yahoo Seeing Some Success With Behavioral Targeting, But New "Branded Content" Campaigns Aren't Selling Well
And they'll need both to gain display share.
Read »Yahoo's New "Network Distribution" Search-Ad Tool Off To Okay Start, But Advertisers Not Yet Switching From Google
The tool delivers better ROI for advertisers, but not enough to materially boost revenue.
Read »Buildout Of AOL's Seed.com Platform Won't Be Finished Until The End Of The Year
Until then, it's Band-Aids and duct tape.
Read »P&G Joins Herd Of Huge Advertisers Stampeding To Facebook
In a year, Facebook has become a "must buy." For now, though, the total spending remains small.
Read »Display CPMs Were Just Above $2 In 2009
A TBIR member asks about current online pricing....
Read »ANALYZING FACEBOOK'S BRAND ADS: Solid Prices And ROI, Big Advertisers Like Coke Ponying Up
Brand ads still generate less revenue for Facebook than self-serve ads. But they're unique and growing.
Read »Retailers LOVE Microsoft Bing's "Cashback" Service
Unfortunately, most consumers have no idea what it is.
Read »Google's New Product Ads Continue To Gain Steam, Could Modestly Boost Revenue
Retailers are seeing better ROI, which is leading to increased spending.
Read »Facebook Is Running Away With Social Networking, But Ad Pricing Is A Real Problem
It's a one-horse race, but the jury's still out on how big a business this can be.
Read »Facebook Self-Serve Ad Pricing Is Extremely Low -- This May Not Be A Huge Business After All
Advertisers are getting a decent ROI, but for Facebook the pricing is awful.
Read »Google's New "Product" Ads Are Working, Boosting ROI For Retailers
They also may lead to higher pricing for traditional Google ads.
Read »Facebook Wins Again, As Investors In Other Social Media Companies Give Up
Why invest in a space where two companies are running away with everything?
Read »JP Morgan Sees Upside In Display Ads; UBS Sees Big Quarter For Amazon; Google Phone Getting Decent Reviews
Our take on today's news and analysis.
Read »AOL Turnaround Update: Busy Fixing Email (Good), Rolling Out Seed
Call with management illustrates progress on email (good) and the new content management platform.
Read »Goldman Doesn't Hate AOL, Sony's Latest Futile Attempt To Attack Kindle, Google Buying Yelp
Our notes on today's news and analysis.
Read »Facebook Nearing A $1 Billion Revenue Run-Rate
Self-serve ads and premium brand campaigns are blowing the doors off.
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