Online Advertising

THE GOOGLE INVESTOR: Facebook Places To Crush Google In Local Ad Market

Unless Schmidt and company can figure out social. Which doesn't look promising.

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THE MICROSOFT INVESTOR: Hedge Funds Still Love MSFT Earnings Yield

It's all about the dividend.

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THE GOOGLE INVESTOR: Investors Are Missing Operating Momentum; YouTube Gonna Be Huge

Video could be the growth engine everyone is looking for.

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Here Is Why Google Will Win The Battle With Apple For Mobile Ad Dominance

There is a lot of hype around Apple and its iAd application strategy, but checks made with industry executives indicate Google is much better positioned to win the mobile advertising battle.

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PRESENTATION: Social Media and Brand Management at Coca-Cola

Get inside Coca-Cola's online advertising strategy.

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Chase Paid About $1 Million For Sponsoring The New York Times iPad App

A pretty decent buy, but unless audience grows significantly, this won't save the media industry.

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Here Is Why The iPad Won't Save The Magazine Industry

An iPad-led resurgence is wishful thinking so most magazines will be left out to dry.

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YouTube Pre-Roll Ads Get Double-Digit CPMs; Homepage Banner Gets $200K To $300K Per Day

Online video should finally catch up to analyst forecasts in 2010.

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Big Brands Now Advertising On Social Games By Buying Players Virtual Stuff

More bad news for publishers dependent on display.

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Large Brands Experimenting With Location-Based Mobile Advertising

Mobile agencies and publishers are using location-based targeting and data to carve out a larger piece of the digital buy.

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Google Experimenting With Different Monetization Methods For Mobile Product Search

This could be big, but not material in the near-term.

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"Smart Ads" Driving Yahoo Behavioral Targeting Campaigns

A step in the right direction to gaining display share, but not quite there yet.

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Display CPMs Still Down Big, But Sequential Growth Encouraging

Continued firming in the ad market, but display CPMs still well below recent highs.

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Local Online SEM Agencies Still Battling Massive Churn Rates

Churn will need to decrease significantly if local SEM agencies are going to see healthy profits.

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Early Newspaper Paywall Results Suggest That The New York Times' Plan Is Doomed

Paywalls work for papers in small markets with little competition.  Otherwise, they're a disaster.

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Yahoo Seeing Some Success With Behavioral Targeting, But New "Branded Content" Campaigns Aren't Selling Well

And they'll need both to gain display share.

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Yahoo's New "Network Distribution" Search-Ad Tool Off To Okay Start, But Advertisers Not Yet Switching From Google

The tool delivers better ROI for advertisers, but not enough to materially boost revenue.

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Buildout Of AOL's Seed.com Platform Won't Be Finished Until The End Of The Year

Until then, it's Band-Aids and duct tape.

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P&G Joins Herd Of Huge Advertisers Stampeding To Facebook

In a year, Facebook has become a "must buy."  For now, though, the total spending remains small.

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Display CPMs Were Just Above $2 In 2009

A TBIR member asks about current online pricing...

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