Online Advertising
THE GOOGLE INVESTOR: Facebook Places To Crush Google In Local Ad Market
Unless Schmidt and company can figure out social. Which doesn't look promising.
Read »THE MICROSOFT INVESTOR: Hedge Funds Still Love MSFT Earnings Yield
It's all about the dividend.
Read »THE GOOGLE INVESTOR: Investors Are Missing Operating Momentum; YouTube Gonna Be Huge
Video could be the growth engine everyone is looking for.
Read »Here Is Why Google Will Win The Battle With Apple For Mobile Ad Dominance
There is a lot of hype around Apple and its iAd application strategy, but checks made with industry executives indicate Google is much better positioned to win the mobile advertising battle.
Read »PRESENTATION: Social Media and Brand Management at Coca-Cola
Get inside Coca-Cola's online advertising strategy.
Read »Chase Paid About $1 Million For Sponsoring The New York Times iPad App
A pretty decent buy, but unless audience grows significantly, this won't save the media industry.
Read »Here Is Why The iPad Won't Save The Magazine Industry
An iPad-led resurgence is wishful thinking so most magazines will be left out to dry.
Read »YouTube Pre-Roll Ads Get Double-Digit CPMs; Homepage Banner Gets $200K To $300K Per Day
Online video should finally catch up to analyst forecasts in 2010.
Read »Big Brands Now Advertising On Social Games By Buying Players Virtual Stuff
More bad news for publishers dependent on display.
Read »Large Brands Experimenting With Location-Based Mobile Advertising
Mobile agencies and publishers are using location-based targeting and data to carve out a larger piece of the digital buy.
Read »Google Experimenting With Different Monetization Methods For Mobile Product Search
This could be big, but not material in the near-term.
Read »"Smart Ads" Driving Yahoo Behavioral Targeting Campaigns
A step in the right direction to gaining display share, but not quite there yet.
Read »Display CPMs Still Down Big, But Sequential Growth Encouraging
Continued firming in the ad market, but display CPMs still well below recent highs.
Read »Local Online SEM Agencies Still Battling Massive Churn Rates
Churn will need to decrease significantly if local SEM agencies are going to see healthy profits.
Read »Early Newspaper Paywall Results Suggest That The New York Times' Plan Is Doomed
Paywalls work for papers in small markets with little competition. Otherwise, they're a disaster.
Read »Yahoo Seeing Some Success With Behavioral Targeting, But New "Branded Content" Campaigns Aren't Selling Well
And they'll need both to gain display share.
Read »Yahoo's New "Network Distribution" Search-Ad Tool Off To Okay Start, But Advertisers Not Yet Switching From Google
The tool delivers better ROI for advertisers, but not enough to materially boost revenue.
Read »Buildout Of AOL's Seed.com Platform Won't Be Finished Until The End Of The Year
Until then, it's Band-Aids and duct tape.
Read »P&G Joins Herd Of Huge Advertisers Stampeding To Facebook
In a year, Facebook has become a "must buy." For now, though, the total spending remains small.
Read »Display CPMs Were Just Above $2 In 2009
A TBIR member asks about current online pricing...
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