Social Media Advertising
P&G Joins Herd Of Huge Advertisers Stampeding To Facebook
In a year, Facebook has become a "must buy." For now, though, the total spending remains small.
Read »ANALYZING FACEBOOK'S BRAND ADS: Solid Prices And ROI, Big Advertisers Like Coke Ponying Up
Brand ads still generate less revenue for Facebook than self-serve ads. But they're unique and growing.
Read »Facebook Is Running Away With Social Networking, But Ad Pricing Is A Real Problem
It's a one-horse race, but the jury's still out on how big a business this can be.
Read »Facebook Self-Serve Ad Pricing Is Extremely Low -- This May Not Be A Huge Business After All
Advertisers are getting a decent ROI, but for Facebook the pricing is awful.
Read »Facebook Wins Again, As Investors In Other Social Media Companies Give Up
Why invest in a space where two companies are running away with everything?
Read »Facebook Nearing A $1 Billion Revenue Run-Rate
Self-serve ads and premium brand campaigns are blowing the doors off.
Read »Increasing Number Of Search Advertisers Using Social Media
Strong targeting and ROI makes social media a good alternative to search advertising.
Read »Social Media Advertising Charts
Social media advertising is becoming a hot topic for 2010 ad budgets.
Read »Content Is Still King For Social Media Campaigns
Social media campaigns that reach lots of consumers are useless if noone pays any attention.
Read »Brands Are Being Discussed On Social Media At Scale
Advertisers are realizing that they have to define a social media strategy since social networks have become so prevalent.
Read »Social Media Ad Budget Up 30% This Year At One Agency
Advertisers are finally beginning to build social-media into spending plans.
Read »Twitter Users Are Surprisingly Receptive To Ads
48% have used search after seeing an ad on Twitter...
Read »Yahoo Faces Major Headwinds As It Tries To Rebuild Its Display Business
Yahoo is smart to try to use behavioral targeting to increase the value of its inventory. But it won't be a watershed change.
Read »MySpace's New Strategy Won't Work, Either
The odds that MySpace will turn itself around are low.
Read »WOW: Some Advertisers Moving Money From Google To Facebook Self-Serve Display Ads
Facebook's new self-serve ads are taking the world by storm.
Read »Facebook Dominates Social Media Ads, Twitter And MySpace Irrelevant
At two recent conferences, there was only one social network marketers and agencies wanted to talk about: Facebook.
Read »Two Examples Of "Private-Label Media" Success Stories
An important and growing online marketing trend.
Read »Social Network Advertising Nearing An Inflection Point
"Owned platforms" are emerging as a more effective way to advertise on social networks.
Read »How Publishers Are Dealing With The "Advertiser-Owned Properties" Threat
They pitch their sites as a way of promoting advertiser-owned properties, which will fail without media support.
Read »Important New Online Marketing Trend: "Owned Properties"
Advertisers are increasingly building media properties that allow them to go direct to consumers, instead of buying "advertising" in traditional media cycles.
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