Online Video
YouTube Pre-Roll Ads Get Double-Digit CPMs; Homepage Banner Gets $200K To $300K Per Day
Online video should finally catch up to analyst forecasts in 2010.
Read »Cable Companies And Networks Still Believe Each Should Own TV Everywhere -- So It Won't Be Happening Soon
Cable networks and MSOs still disagree on who should distribute content beyond the set-top box.
Read »The Death Of Traditional TV Inches Ever Closer, But It's Not Here Yet
Cable and satellite providers are almost certainly screwed, but not for a while.
Read »Live Streaming: Very Sexy, But Still A Terrible Business
Massive delivery costs mean livestreaming is still a major money-loser.
Read »Tightening Cable TV Ad Market Should Benefit Online Video In 2010
Wells Fargo says scatter is selling at up to 30% higher rates than the upfront held last Spring.
Read »Video Search Won't Move The Needle At Google
A windfall for YouTube, but would only boost overall Google revenue by about 2% to 4%.
Read »Online Video Shakeout To Get Worse As Buyers And VCs Run For Hills
It's a capital-intensive business, and VCs are sick of shoveling cash down a rat hole.
Read »Hulu Accounts For Almost 20% Of Online Video Revenue
Advertisers embracing professional content over user-generated content. But analysts have still been too bullish about video.
Read »TV Everywhere Could Be A Real Business For Cable, Not Just Defensive
If they are able to increase rates as a result and grow separate online assets cable companies could make some money while warding off a small, but scrappy competitor.
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