Search Advertising
Local Online SEM Agencies Still Battling Massive Churn Rates
Churn will need to decrease significantly if local SEM agencies are going to see healthy profits.
Read »Yahoo's New "Network Distribution" Search-Ad Tool Off To Okay Start, But Advertisers Not Yet Switching From Google
The tool delivers better ROI for advertisers, but not enough to materially boost revenue.
Read »P&G Joins Herd Of Huge Advertisers Stampeding To Facebook
In a year, Facebook has become a "must buy." For now, though, the total spending remains small.
Read »E-Commerce Strength Has Continued Into Q1, Says ChannelAdvisor
Sports, electronics, apparel showing particular strength. Jewelry sales blow. Amazon still crushing eBay.
Read »ANALYZING FACEBOOK'S BRAND ADS: Solid Prices And ROI, Big Advertisers Like Coke Ponying Up
Brand ads still generate less revenue for Facebook than self-serve ads. But they're unique and growing.
Read »Retailers LOVE Microsoft Bing's "Cashback" Service
Unfortunately, most consumers have no idea what it is.
Read »Google's New Product Ads Continue To Gain Steam, Could Modestly Boost Revenue
Retailers are seeing better ROI, which is leading to increased spending.
Read »Facebook Self-Serve Ad Pricing Is Extremely Low -- This May Not Be A Huge Business After All
Advertisers are getting a decent ROI, but for Facebook the pricing is awful.
Read »Google's New "Product" Ads Are Working, Boosting ROI For Retailers
They also may lead to higher pricing for traditional Google ads.
Read »Google Still Dominant In Mobile Search Despite Yahoo-Microsoft Distribution Deals
And mobile ads are still a smaller near-term opportunity than most people think.
Read »Online Search Prices Rising In Q4, Say Search Advertisers
More signs of a recovery in online ad spending.
Read »UBS: Average CPCs Up 20%-Plus In October
Further signs a modest recovery has begun.
Read »Google Launches Cost-Per-Action And Site-Search Products For E-Commerce
Both will help the company capture more eCommerce spending and diversify its sources of revenue.
Read »Google Has Won Search And Generates Much More Free Cash Flow Than Yahoo (CHART)
The online search giant has generated twice as much free cash flow as Yahoo the past four years.
Read »Search Ads Picked Up In Q3, But No Signs Yet Of A Strong Q4
It's early days, but the first couple weeks of October look similar to Q3. All eyes on Google tonight...
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